Social Media Trends to Look For in 2021

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More people spending extra time on social media in 2020 pushed apps to release new capabilities and content. New users also drove changes in what became popular to post, share, and like. (Photo courtesy of Marie Cox)


COVID-19 has changed just about everything, including Leesville students’ relationship with the internet and social media platforms. A poll of Leeville students found that 86% of students have been spending more time on social media than they were at this time last year. 

This year alone, Snapchat had 249 million daily active users worldwide– up 39 million in the corresponding quarter of 2019. Instagram saw an increase of 910 million monthly users between January 2020 and June 2020. 

With more people spending time on social media, new content formats started popping up. Instagram, for instance, introduced Reels while Twitter created Fleets

The changing landscape of social media won’t stop with 2020, so here’s a look at some trends expected to influence content type in 2021.


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