Vogue Throughout Every Decade


Vogue every decade has changed who showcases and what fashion it focus on. 

Vogue is one of the most influential magazines, influencing fashion and the magazine industry. Arthur Baldwin Turner, an American businessman, founded Vogue on December 17, 1892. It’s lived through wars and showcased many trends.

Turner created Vogue as an authentic journal that followed the lives of the upper class and their gossip, activities, and hot spots.

Now Vogue has dominated the fashion industry for decades and is every fashion gurus’ dream.


Primarily a woman’s fashion publication targets New York social elites. Vogue used no photography and instead used sketches. The company was still considered a journal, created for scholarly uses compared to it now being a magazine and created based on popularity. (photo courtesy of archive.vogue.com)



During the roaring twenties, Vogue magazine showed chic nightlife and luxury couture. Modern fashion was born in this decade. (Photo courtesy of archive.vogue.com)

Art deco, originating in Europe, spread quickly making its way into American fashion. Featuring geometric shapes, exaggerated accessories, and embellished dresses.



The 1930’s decade was a turning point in art and style. The art style changed to modern, a movement in decorative arts. It has become a major style in the United States as well as western Europe. (Photo courtesy of archive.vogue.com)

The art style changed to modern, a movement in decorative arts. It had become a major style in the United States as well as western Europe.

Pants for women started to become acceptable.

Few women worked among the amazing artists at Vogue. the publication was fashion-forward and started to shift and focus on the female gaze, serving femme fatale, rather than the male gaze.



The 1940’s decade was different from the decades before it — the magazine starts to show a more political side. Due to World War II, women joined the workforce. (Photo courtesy of archive.vogue.com)

Another monumental moment was when haute couture became almost nonexistent in France. The powerhouse brand Chanel closed her business.

Paris went silent and America found its voice. 

Abstract Expressionism was the vibe along with women empowerment and employment.



Vogue in the 1950s was the most consistent compared to its earlier issues with its cover theme. Known as the golden age of haute couture, the 1950s was Vogue’s most potent years, and its popularity skyrocketed. (Photo courtesy of archive.vogue.com)

Haute couture was plastered on every magazine cover.

The first organized fashion shows occurred in New York and Italy.

The Editor in Chief Jessica Daves turned Vogue into a fashion powerhouse.



Just like Vogues origins, the 1960s focused on the upper class and their lifestyle. (Photo courtesy of archive.vogue.com)



Sportswear, along with the First woman of color! This decade marked the fact that times were changing and Vogue was helping. (Photo courtesy of archive.vogue.com)



Anna Wintour’s era begins in the 1970s, Vogue had a monumental moment with Wintour’s revolutionary cover of Israeli model Michaela Bercu. There is now more diversity in the covers. Vogue now showcases different races, sizes, and ethnicities. (Photo credits archives.vogue.com)

This was also the decade when the power suit for women was created. This decade turned traditional gender roles upside down.

Anna Wintour, now Editor In Chief of Vogue, focused on the bold and colorful side of fashion.



Naomi Cambell, Cindy Crawford, and Tyra Banks were supermodels in the 1990s. Vogue and the rest of the world were obsessed with them. (Photo credits archives.vogue.com)



Angelina Jolie, Jennifer Hudson, and Nicole Kidman, actors and actresses were splattered on the covers of Vogue. This was one of the most influential fashion decades. celebrity couture dominated Vogue and society. (Photo courtesy of archives.vogue.com)

Women and men were unafraid of breaking fashion rules and therefore created the term ‘grunge’.

Grunge fashion is characterized by durable and timeless thrift-store clothing that’s often worn in a loose, androgynous manner to de-emphasize the silhouette.

These years were also when the red carpet became an international marketing tool. Celebrities became the obsession as actors and singers replaced models.

2017 to present time:


2017 is when Vogue merged the fashion industry with the music industry. The covers took a more artistic take on photography. (Photo courtesy of archives.vogue.com)

Challenging gender norms and flipping rules, the publication is more diverse than ever.

Showcasing personality through clothing, Vogue every decade has managed to encapsulate history onto the covers of magazines.


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