Monday, April 19, McDonald’s tweeted out an upcoming meal in collaboration with the popular Kpop band BTS.
Coming this May: The BTS Meal pic.twitter.com/iarw2gYMsx— McDonald’s⁷ (@McDonalds) April 19, 2021
This collaboration is similar to other limited-edition celebrity meals McDonald’s launched with artists like Travis Scott and J Balvin.
coming this May: #TheBTSMeal♬ BTS x McD Ba Da Ba Ba Ba – McDonald’s⁷
The “BTS Meal” will be available in 50 countries around the world.it will be available in the US starting May 26, giving fans plenty of time to hype it up. The meal includes 10-piece Chicken McNuggets, medium fries, and a medium Coke. It also comes with Sweet Chili and Cajun dipping sauces inspired by recipes from McDonald’ stores in South Korea.
The meal will only be available in the US till June 20.
As expected of the group with such a large and active fanbase, this announcement garnered attention almost instantly. One question on everyone’s mind was whether or not the meals would include some sort of special BTS merch, specifically photocards.
For people who may not know anything about Kpop, photocards are pictures of idols commonly included in albums. There’s a whole culture of collecting, selling, and buying photocards within the Kpop community, so it’s no surprise that the question of photocards is the biggest on fans’ minds.
In addition to speculation about what might be included in the meal, fans are also just excited about the BTS Meal in general, especially on Twitter.
“does it come with a photocard?” pic.twitter.com/DTu6icLCd5— ً (@TETEHOUR) April 19, 2021
me eyeing that little kid on the playground at mcdonalds who just pulled yoongi from their happy meal pic.twitter.com/smvQ3FS6Zv— bree! (@jmsctrl) April 19, 2021
me with the bts mcdonalds sauces pic.twitter.com/YxXu5irN8u— dorka⁷ (@jinniesfrog) April 19, 2021
The same week the band announced this collaboration with McDonald’s, they also became brand ambassadors for the luxury clothing brand Louis Vuitton, showing that the group has the versatility to partner with both luxury brands like Louis and more accessible companies like McDonald’s.
No matter who they partner with or what they’re selling, whether it’s a $1,000 coat or a $5 meal, they are sure to attract a lot of consumers.