Over a weekend at the beach, while I enjoyed the fruits of Satellite TV, I stumbled across a strange commercial on one of many “dude networks” (the one in question was G4, and the ad played during a break on “American Ninja Warrior”).
The short advertisement was for Dollar Shave Club – a shaving razor distributor created by men as a time and money saver.
The principles of the Dollar Shave Club are simple enough: Razors have become too complicated and expensive. Michael Dubin, CEO, asks what happened to the simpler days of our grandfathers–days of cheap but quality razors with, at most, six blades. Has our society passed the days where men can handle a shave without a motor powered razor and flashing lights?
For an average of $1 a month (plus a small shipping and handling fee), any person can register to join. They will receive a free handle as well as cartridge refills for just the low monthly fee.
There are three varieties of razors to choose from: The Humble Twin (two blades), The 4X (four) and The Executive (six).
The two-blade comes with five cartridge refills per month and is described by the website as a razor that “does not front.” Four blade refills a month come with a subscription to the 4X, known also as “The Lover’s Blade,” because girls can make use of it, too! This razor is reasonably priced at $6/month.
Truly, the epitome of cheap blade would be The Executive, at $9/month. The club website describes this razor as “a personal assistant for your face.” Need it say more?
Dollar Shave Club is a strange and innovative way to bring men back to simpler days of simpler technology. Now, I mustache you a question: are you ready to visit dollarshaveclub.com and start saving money today?