LoveShackFancy is more than just a store. Founded in 2013, it is a beauty, home, and fashion brand. 

LoveShackFancy is popular for its feminine aesthetic. The brand uses pink, prints, florals, ruffles, lace and bows to create a romantic look. Rebecca Hosel Cohen, founder of LoveShackFancy, created a brand that embraces what makes people feel beautiful and confident.

Cohen branded her company strategically, creating a distinctive, aesthetic style that took off on social media platforms such as Instagram and TikTok. Additionally, influencers and celebrities have helped boost popularity and hype around the brand.

LoveShackFancy sells its products online and in 21 select stores worldwide. 

“The owner is very smart where she places her stores and the online website is accessible. It’s fun to visit her stores in places like Charleston,” said Eva Wilson, senior.

If you are interested in women’s or children’s clothing, home decor, accessories, or beauty products LoveShackFancy has it all in their pink and preppy style. However, getting your hands on these items can be difficult due to their hefty price tag and limited-edition releases. For example, a single pillow retails for $225 USD.

With prices that high, it poses the question of whether the appeal of LoveShackFancy is worth the cost. 

“I don’t have anything [from LoveShackFancy], but I think it’s worth the price. If you’re paying for good quality and something you like then you should spend your money how you want,” said Wilson.

I agree with Eva. In my opinion, if you have the money and love the brand, then the cost is worth the quality and style. 

LoveShackFancy is known for its name and beautiful prints. The brand has grown tremendously over the past decade. Now, items that are pink, floral, and ruffled are described as “LoveShackFancy”: it’s become a style of its own. 

Considering that “LoveShackFancy” has become a popular and common aesthetic, like grunge, there are several cheaper alternatives for clothing, home decor, accessories that still give off a LoveShackFancy vibe. If you’re interested in capturing the LoveShackFancy aesthetic for a cheaper price, maybe start by spending money on similar, more affordable pieces. You can definitely purchase similar but cheaper items before you splurge on the name brand.