During the halftime of the Packers vs the Cowboys game, the NFL announced that Bad Bunny is performing at the Super Bowl LX halftime show next year. Bunny, whose real name is Benito Antonio Martinez Ocasio, starts his ‘DeBí Tirar Más Fotos’ world tour in November and ends it in July. 

His Super Bowl performance comes right after two shows in Chile. Usually, Bad Bunny’s past tours had a few stops in America, but not this time.

Bad Bunny has taken America off his tour due to the ongoing ICE raids occurring in cities spread throughout the country. Bad Bunny said in an i-D interview, “…There was the issue that … ICE could be outside. And it’s something that we were talking about and very concerned about.” 

He has previously been very outspoken about the raids and says he didn’t skip the U.S. out of hatred, but now, all of a sudden, a U.S. performance demands a statement. A type of statement that can stick with the crowd months after his performance. A social statement that America needs to hear in tough times like right now, when the country is divided.

 Bad Bunny could go in the direction of Kendrick Lamar and make his performance a statement, conveying a message about his feelings about America. Lamar’s Super Bowl performance created a statement about race, identity, and the Black experience in America. The political and social performance made Kendrick’s performance the most-watched Super Bowl in history. 

Similarly, Bad Bunny could focus his performance on the experiences of immigrants and their treatment in America, advocating for unity. By displaying Latino culture throughout the show, he could broaden perspectives, not just for Americans, but also for members of the Latinx community, allowing him to represent his identity and heritage on the biggest stage.

Whichever way Bad Bunny goes in his performance, there’s no doubt that he’ll have a huge impact on the NFL’s viewership.