If you have been on TikTok recently, chances are you have seen numerous creators raving about the viral dessert Dubai Chocolate.
Rising to popularity in late 2024 after the Fix Dessert Chocolatier brand in Dubai posted on TikTok about their new chocolate bar, the “Can’t Get Knafeh of It” bar, which garnered over 74 million views. This bar, known as “Dubai Chocolate,” is a spin on a classic chocolate bar that contains pistachio and kadayif filling within the bar.
Since the initial rise to popularity of the Dubai Chocolate on TikTok, many TikTok users have opted to make their own versions of the Dubai Chocolate bar.
“My sister and I have made Dubai Chocolate together…It’s not super hard to make and is a fun activity to do, I really like how sweet and crunchy [Dubai Chocolate] is, so it’s worth it to save money and time going out to buy it,” said Lia Whitbeck, senior.
While authentic Dubai Chocolate costs $25+ for one bar, many grocery stores and candy producers have begun selling cheaper options for chocolate lovers who are unable to pay as high of prices. Most recently, Trader Joe’s has released their limited-time $3.99 pistachio dark chocolate Dubai-style bar.
Lily Fields, senior and Trader Joe’s employee, said, “I tried the Trader Joe’s Dubai Chocolate bar, I would rate it an 8 out of 10 because it has a really rich and unique taste, but it is also dry, so I couldn’t eat a lot of it.”
Ultimately, Dubai Chocolate has made its mark as one of Tik Tok’s biggest dessert trends due to its unique flavor and texture.
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