Unfortunately, makeup brands today continue to test on animals. Makeup brands such as Maybelline, Revlon, Covergirl, and Mac still test their products on animals. In drugstores and high end makeup stores such as Sephora or Ulta, the majority of makeup brands continue to test on animals.
However, there are some brands that are cruelty-free/vegan. Below, are ten cruelty free makeup brands that you can easily find in drugstores or any beauty/makeup store.
Urban Decay- UD is mainly popular for their eyeshadow palettes and their primer potion. Naked Smoky, Naked, and Naked2 palettes are their bestselling palettes. Other honorable mention is their Long-Lasting Makeup Setting Spray which is vegan. Although Urban Decay is a cruelty free makeup brand, they are owned by a parent company that tests on animals.
NYX- is a professional makeup drugstore brand found in Walgreens and Target. It’s high quality, but affordable. It’s best sellers are their Soft Matte Lip Cream, Matte Lipstick, and their Slim Lip Pencil. Alike Urban Decay, NYX is a cruelty-free brand that is owned by a parent company that tests on animals.
Kat Von D- is a cruelty free makeup brand, currently, Kat is changing all of her products to vegan. Her bestsellers are her Tattoo Liner, Lock-It Foundation, Lock-It Concealer, and her Everlasting Liquid Lipstick. Another honorable mention is her Shade +Light Contour Palette. Kat Von D is a completely cruelty-free makeup brand.
E.L.F- also known as eyes, lips, and face; E.L.F is a very affordable makeup brand found in Target, K-Mart and Walmart. E.l.f’s best sellers are their Mineral Infused Face Primer, Cream Eyeliner, Moisturizing Lipstick, and their Powder Blush Palette. E.l.F is independently owned and run, therefore they are exclusively cruelty-free.
Too Faced- is a high-end makeup brand found in Ulta and Sephora. Too Faced is mainly known for their Sweet Peach Eye Shadow Collection, Chocolate Bar Eye Shadow Collection, and their Peanut Butter And Jelly Eye Shadow Collection which recently came back in stock. Too Faced is an independently owned company.
Wet ‘n Wild- is a cruelty-free/vegan drugstore brand found in many stores. Wet ‘n Wild’s bestsellers are their Proline Felt Tip Eyeliner, Color Icon Blush, MegaGlo Contouring Palette, and their Silk Finish Lipstick. Wet ‘n Wild is completely cruelty-free and is not owned by a parent company.
Jeffree Star Cosmetics- is an online professional makeup brand that you can only find on his website. Most of his products are currently sold out do to its popularity, and it often takes months for them to restock. Currently, Jeffree Star’s only products are his Velour Liquid Lipsticks. This makeup brand is completely cruelty-free and is not own by a parent company.
Milani- is a drugstore makeup brand found in most drugstores, local beauty supply stores, and even some supermarkets. Milani’s best sellers are their Amore Matte Lip Creme, Color Statement Lipstick, Baked Blush, and their Rose Powder Blush. Milani is a true cruelty-free makeup brand and does not allow any other companies to test on their products.
tarte- is a high-end makeup brand found in Ulta and Sephora. tarte’s bestsellers are their drench splash lipstick, empowered gel hybrid foundation, and their clay pot waterproof liners. In 2014 when PETA discovered that tarte ships their products to China. The majority of brands in China are tested on animals. Although tarte’s products come from China, it is still considered a cruelty free brand.
Burt’s Bees- is a drugstore makeup brand that is mainly known for the lip balms. Besides being famous for their lip balms, their other bestsellers include their Facial Cleansing Towelettes with White Tea Extract, Shea Butter Hand Repair Cream, and their Cranberry & Pomegranate Sugar Scrub. Although Burt’s Bee’s is cruelty-free, they are owned by a parent company that tests on animals.
These are just of the few makeup/beauty brands that do not test on animals. There are many other brands that are vegan or do not test on animals. Other popular brands include Bare Minerals, Real Techniques, Smashbox, The Body Shop, LUSH, Anastasia Beverly Hills, and Nars.
The Ultimate Guide To Cruelty-Free Makeup Brands: Over 140+ Brands Listed